The 2026 FIFA World Cup, co-hosted by the United States, Canada, and Mexico, kicks off on June 11. This marks the first time in history that three nations will jointly host the tournament, featuring 48 teams and an estimated over 5 million international visitors flooding into North America. This global mega-event is opening a new window of opportunity for China's cultural tourism equipment industry.

The World Cup is never just about soccer. From fan carnivals and themed exhibitions to shopping plazas and fan zones, host cities will see a massive influx of visitors. How can fans be encouraged to "stay and play" beyond the matches? The answer often lies in interactive, photo-worthy, and shareable experiential installations.

Durable, easy-to-repair, rideable, and touchable — animatronic dinosaurs from Zigong, China, perfectly meet these demands. They replace expensive precision components with affordable windshield wiper motors costing just a few dollars, and custom-made parts with mature industrial supply chains. Zigong Hualong Technology Co., Ltd. is a representative player in this sector. Founded in 1996 and rooted in Zigong, the "Hometown of Dinosaurs," for nearly three decades, the company exports its products to over 80 countries and regions, with exports accounting for more than 80% of its output. Its self-developed bipedal intelligent animatronic dinosaur has overcome the bionic center-of-gravity challenge, achieving stable walking and smart interaction. It can be applied to various scenarios, including theme park parades, shopping mall traffic generation, and museum science education.

For Hualong Technology, the World Cup brings not only order opportunities but also a window for brand exposure. When millions of soccer fans flood into North America and encounter these "living dinosaurs" from China in mall children's areas, fan carnivals, and theme parks, "Intelligent Manufacturing in China" will be seen by the world in a more vivid way.

The inspiration from the World Cup is that the go-global strategy for China's cultural tourism equipment is changing. In the past, it was about "selling products overseas." Now, it's about "going out with scenario adaptability." From power security to policy empowerment, and from technological upgrades to scenario expansion, the Zigong animatronic dinosaur industry, represented by Hualong Technology, is leveraging its complete industrial chain support capabilities to embrace the North American market opportunities brought by the World Cup. This is not only Zigong's story but also another showcase of Chinese manufacturing on the global stage.